With all of the social media opportunities for reaching customers and potential customers, increasing sales, and building your company’s brand, it’s no wonder businesses are flocking to social media. It makes sense: never before have businesses had such easy access to the public eye.

“Easy” is the operative word here: accounts are free and can be quickly set up, so that is what businesses do, right? You set up your Facebook page, a Twitter account, get LinkedIn, and make sure Google knows you exist on Google+. You make a few posts on each of your accounts and then…

…nothing. Nothing happens. And in most cases, businesses go back to their old marketing strategies and give up on social media. Why do most businesses give up on social media long before they have a chance to see the ROI for investing time and money in it?

The answer is failure to plan.

In order to make social media work in your favor, you need to take some time to develop a strategy, to execute that strategy, and to tweak that strategy as you go along. The two important words here are strategy and time. With social media, you need to have a strategy and give it time.

There are a lot of resources available to help business owners develop a social media strategy…and BizIdentity is here to help, too! We know it can be overwhelming and confusing, so we offer social media services to our clients to help you strategize and keep a regular posting schedule. With so many clients with great businesses, interesting stories and personalities, and a lot of expert knowledge to share, we hope to see all of you sharing on social media and letting the world see how wonderful you are! See you all on Facebook, Twitter, LinkedIn, and Google+ soon!