Whatever industry you are in, understanding who your customers are and what they want and need is key to success. You may have an idea of what the customers you meet face-to-face are like, but have you considered those who are visiting your website? Customers who...

January might have some chilly weather, but it's no time to go cold in your marketing strategy. For startups and small businesses now is the time to heat up your marketing efforts. The most cost-effective way to do that is with digital marketing—in particular,...

…or you. That’s ok, too.    Want to fill someone’s holiday with serious inspiration to succeed in 2017? If you’ve got an entrepreneur on your list, they will be thrilled with these suggestions for inspiring books. These are not “how to” business books, but stories of...

By now you have probably heard the term “SEO” in relation to digital marketing strategy. You may already know that SEO means “search engine optimization”. You may also know that SEO has to do with your business getting found in online searches.   SEO can get...

As a business owner, the thought of negative customer reviews can keep you awake at night, worrying that one unhappy customer will destroy your reputation and do irreparable damage to your business. Like most business owners, you’ve got a staff to support and bills to...

Don't worry, you are not alone if you believe that customers want to know more about your product or service and less about you. Maybe you are one of the many who have neglected writing anything for the About Me page. Well, guess what? More than any other piece of...

Are you interested in improving your business's online visibility? When a person is searching for your product or service online, most likely you want to make certain that they can find your business.  Here are two ways to help customers find you when they need you....

If you own a business, you know what sleep deprivation means. Stay up late, get up early…whatever it takes to keep things running. There is always too much on your plate—and now you’ve added a blog to your to-do list. If you are starting to feel overwhelmed with the...

Once upon a time, the whole world used the print Yellow Pages. And now? Hardly at all. In fact, just last month New York granted permission to Verizon to stop making print phone books for the whole State of New York. In the last five years, use of print directories...

With all of the social media opportunities for reaching customers and potential customers, increasing sales, and building your company’s brand, it’s no wonder businesses are flocking to social media. It makes sense: never before have businesses had such easy access to...