With a search engine beast as big and complex as Google, minute changes can go unnoticed, but these small adjustments to the way Google functions can make a big difference to users AND to their businesses. Which is why Google’s most recent change is big news: Google...

Are you wondering if starting a blog would be beneficial to your business? The answer is a definite YES. According to a Hubspot's Inbound Marketing Report, 57% of companies who have a blog reported acquiring a customer from their blog. Also in that study, a survey of...

The overwhelming list of social networks on the internet can be a bit much: we get it. Joining every one of them out there can feel a little like bar-hopping in your college days—left with a social media hangover and not much of a memory of what you did for all that...

Online reviews—when they are good, that’s great! But when a review of your product or service is bad, it doesn’t have to be terrible.  As a business owner, negative reviews can be an opportunity to engage with your customers and demonstrate your responsiveness and...

BizIdentity is excited to bring you our new blog, where we will take a closer look at the world of online marketing. Here we will post news and information to keep you in the know about the latest and greatest in business marketing—insider tips and tricks to keep your...