Are you wondering if starting a blog would be beneficial to your business?
The answer is a definite YES. According to a Hubspot’s Inbound Marketing Report, 57% of companies who have a blog reported acquiring a customer from their blog. Also in that study, a survey of marketers revealed that 81% of businesses say that their business blog is useful to critical for their business. But even more important, search engines LOVE blogs and it has been shown to improve website visibility and SEO (Search Engine Optimization).
Here are more definite reasons why blogging is a proven strategy for growing a business and why you should consider adding one:
- A Blog Boosts Search Engine Optimization: Because search engines love fresh content, a blog is a great way to give Google and other search engines new content to index. With a blog, you have an opportunity to write about your business using those all-important key words that increase your visibility on search engine results pages. And don’t worry, when you are writing about your business and topics that relate to it, you will naturally be using key words. If you are in doubt, keep a list handy of key words that describe your business and make an effort to incorporate them. Also, if you target a certain area, like Cincinnati, OH or Dayton, OH, it is helpful to mention location in your posts so your business pops up when someone searches for your type of business in the location you serve.
- A Blog Establishes You as an Industry Leader: A blog is way for you to talk about the thing that you know a lot about: your business. It shows your customers that you are an expert in your field when you are providing up-to-date information on current trends in your area of business. In time, customers will begin to see your business as the place to go when they need help, and their loyalty leads to greater customer retention.
- A Blog Connects People to You and Your Brand: A blog is a place where you can share a lot about your company, vision, history, and philosophy. More than any other marketing strategy, a blog connects customers and potential customers to the personal side of your business. It is a chance to let your passion really show and share a little of the “why” of why you do what you do every day. Believe it or not, seeing the heart of who you are wins the trust of many valuable customers. You’ll be surprised to hear what it is about you that attracts new customers.
- A Blog is Free Marketing: Every time you blog, readers have the opportunity to share your blog with others. Whether they link to it, tweet it, share it on Facebook, or email it to others, this builds credibility for you and is as effective as a word-of-mouth recommendation of your business.
So there you have it: 4 definite reasons to blog for your business. If you don’t have the time or writing skills to write your own blogs, please feel free to contact us. We will be glad to help!