The overwhelming list of social networks on the internet can be a bit much: we get it. Joining every one of them out there can feel a little like bar-hopping in your college days—left with a social media hangover and not much of a memory of what you did for all that time. Ever searched Pinterest for a recipe and then looked up from your phone an hour later with a growling belly only to hit the drive-thru? As delicious and appetite-stimulating as those pictures are, they certainly aren’t producing the bodily sustenance you need.
The last thing you want to do when you are busy running a business is to waste time with unproductive activities. So when it comes to choosing the social networks that will be most advantageous to your business (that is, producing new and repeat customers to buy your product or service), which ones should you choose? Often, the answer to that question is slightly different for each individual business, depending on the audience you are trying to reach. But there is one social network that no business should be ignoring: Google My Business.
With over a TRILLION searches a year on Google for products or services, one of the most beneficial things for any business is to rank high in search results. That is how a lot of customers are going to find you: by “Googling” the product or service you provide and then clicking on the results of their search, which hopefully includes you! Not only do you want to be included in these search results, but you want to get higher in the results, because that is where you will get more clicks. 54.8% of all clicks from Google users are on the first page of results; this is where you want your business to be.
How do you get ranked higher on Google searches? First of all, set up Google My Business pages for your business. If you haven’t already done this, get going! Then, stay active on Google My Business by updating content, such as pictures, current contact info. Google loves it when your Google pages are active. Another thing that increases the authority of your Google Pages is reviews from customers or clients. Encourage people to review your business and you will increase your chances of ranking higher on local searches.
If you ignore Google, Google WILL ignore you. Get your Google My Business page set up today…and contact us here at BizIdentity if you need help with the process!