Once upon a time, the whole world used the print Yellow Pages. And now? Hardly at all. In fact, just last month New York granted permission to Verizon to stop making print phone books for the whole State of New York. In the last five years, use of print directories continues to decline. Consumers are now turning to online directories to find what they need.
How has the decline of print directories and the rise of online consumption impacted businesses? In 2013, Starbucks CEO Howard Schultz gave the keynote address at the National Retail Federation’s convention in New York. He spoke on some insights about the future of retail, and the possibility of getting left behind:
“We are witness to a seismic change in consumer behavior,” said Schultz. “And that seismic change is linked to technology. Social, digital, and mobile are fundamentally changing the way consumers buy things. Most companies already know this, but have been slow to act. And now, we’re at the point that retailers have no choice but to play catch up. It’s a race against the clock.” (BusinessInsider)
That was 2013. Now, in 2016, even more consumers are turning to online sources like Yahoo, Yelp, and Bing to find local businesses they want to buy from… and the clock is still ticking for businesses who want to be visible to potential customers. Customers are looking online…will they find you?
When researching a product or company, the internet has become the primary source of trusted information for consumers. To NOT be listed in online directories is the equivalent of internet death for your business. Online directories listings not only keep your business viable, but it can also help your website appear higher in search results for certain terms.
One of the best things you can do for your business is to make sure you are listed in online directories. Get a free listing scan from BizIdentity to find out where you are or aren’t listed online. If you aren’t listed, we can help you to help your future customers find you!